You need to ask the copyright owner for permission to use the work. Contact the individual or organization given with the copyright notice. Be aware, however, that copyrights can be transferred, so it may be necessary to track down the current copyright holder. Also, check acknowledgements, credits, etc. to see if a particular portion of a work is attributed to someone else. You must then contact that rights holder.

You may secure copyright permission over the phone or through e-mail. However, keep track of all conversations in writing and follow up with a written letter confirming the agreement. Examples of letters may be found at the Copyright Advisory Office of Columbia University. 

You must receive an affirmative permission. A lack of response from the copyright holder does not give you permission. The copyright holder may also charge a fee for use. Remember also that it is always a good idea to acknowledge the copyright holder in your work.